LG OPTIMUS
SEOUL, Apr. 27, 2010 - LG Electronics, (LG), a global leader and technology innovator in mobile communications, announced the launch of an Android-powered smartphone, LG Optimus (LG GT540), a handset offering an optimal environment for first-time smartphone users with easy and convenient mobile access.
LG Optimus allows users to enjoy diverse Android applications and automatic account synchronization with all Google mobile services. LG Optimus also features enhanced social networking functions in a high-powered multimedia environment. “LG Optimus is the ideal choice for early smartphone users who expect all the features of smartphones without the complexity,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “This is a device that was designed for regular people who want to jump into the smartphone experience but have been hesitant to do so because of the learning curve. By making LG Optimus more approachable, we hope more people will give smartphones a try.”
Optimal Convenience
LG Optimus delivers smartphone benefits in a convenient Google internet package. With an automatically synchronized Google account, users need to only log-in once to enjoy YouTube, Gmail, Gtalk, Google Maps and more. With easy access to more than 30,000 downloadable applications and games from the Android Market, users can easily customize and expand their LG Optimus experience.
The SN Manager offers integrated access to social networking sites in a convenient platform that can manage multiple accounts. LG’s dedicated Social Networking Client allows users to easily keep track of their Facebook, Twitter and Bebo accounts. Moreover, the Social Networking System (SNS) widgets provide real-time status updates directly to the home screen without having to access any other applications. The handset’s multitasking feature allows users to view updates from friends and access their social media sites while simultaneously searching the phone’s contact list.
The user interface is customizable for maximum convenience. The LG Optimus can be customized to show anywhere from three to seven home screens displaying frequently used applications, news and weather, among other information, depending on user preference. Additionally, the main menu can be personalized to include up to 10 editable categories for faster, easier navigation.
Optimal Excitement
LG Optimus includes high-powered entertainment features that make the phone extra fun to use. The advanced media player allows users to watch DivX and Xvid videos directly without separate encoding and browsing multimedia files is especially enjoyable with the 3D thumbnail gallery.
The phone’s 3MP camera supports geo-tagging, auto face-tagging and face-to-action technology to allow users to create and share multimedia content from the phone. The LG Optimus has a built-in video editor with storyboard function so that users can add music and text to videos directly on the phone.
LG Optimus boasts a distinctive design that is both sleek and soft and is available in fashionable colors including white, pink, black and silver. What’s more, the phone includes a long-lasting 1500mAh battery, a 3.5mm headphone jack, Bluetooth 2.1 capability, assisted GPS, 32GB of expandable microSD memory and four customizable home screen themes together with enhanced idle lock screen notifications.
LG Optimus will be available in May starting in Europe to be followed by other markets. Prices will vary country-to-country.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 82,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lg.com.
Details Via:LG.COM
Specifications
General
General
2G Network GSM 850 / 900 / 1800 / 1900
3G Network HSDPA 900 / 2100
HSDPA 850 / 2100
Announced 2010, January
Status Available. Released 2010, June
Size
Dimensions 109 x 54.5 x 12.7 mm
Weight 115.5 g
Display Type
TFT resistive touchscreen, 256K colors (65K effective)
Size 320 x 480 pixels, 3.0 inches
- Accelerometer sensor for UI auto-rotate
Sound Alert types
Vibration, MP3 ringtones
Speakerphone Yes
- 3.5 mm audio jack
Memory
Phonebook Practically unlimited entries and fields, Photocall
Call records Practically unlimited
Internal 139 MB user available, 156 MB RAM
Card slot microSD, up to 32GB, buy memory
Data
GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps
EDGE Class 10, 236.8 kbps
3G HSDPA 7.2 Mbps
WLAN Wi-Fi 802.11 b/g
Bluetooth Yes, v2.1 with A2DP
Infrared port No
USB Yes, microUSB
Camera
Primary 3.15 MP, 2048x1536 pixels, autofocus
Features Geo-tagging, face and blink detection
Video Yes, VGA@17fps
Secondary No
Features
OS Android OS, v1.6, upgradable to v2.1
CPU 600 MHz processor
Messaging SMS (threaded view), MMS, Email, Push Email, IM
Browser HTML
Radio Stereo FM radio with RDS
Games Yes + downloadable
Colors Black, White, Pink
GPS Yes, with A-GPS support
Java Yes, MIDP 2.0
- Social networking integration with live updates
- Google Search, Maps, Gmail
- YouTube, Google Talk
- MP4/DivX/Xvid/H.264/H.263/WMV player
- MP3/WAV/WMA/eAAC+ player
- Organizer
- Document viewer
- Voice memo
- T9
Battery
Standard battery, Li-Ion 1500 mAh
Stand-by Up to 500 h (2G) / Up to 500 h (3G)
Talk time Up to 5 h 30 min (2G) / Up to 7 h 20 min (3G)
Misc
SAR US 0.93 W/kg (head) 0.63 W/kg (body)
SAR US 0.93 W/kg (head) 0.63 W/kg (body)
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